The Prada Fantasy Spring 2012 lookbook once again revisits the collage theme. Unlike its Spring 2011 predecessor, however, this creative catalog takes on a retro theme. In particular, it focuses on the fun ‘50s and swinging ‘60s.
Lensed by Phil Meech, a freelance fashion photographer based in East London, United Kingdom, the Prada Fantasy Spring 2012 lookbook is nostalgically vintage. Like a teenage girl’s high school diary or scrapbook, the catalog is filled with abstract scenes that are at once surreal and romantic. Starring models Lindsey Wixson, Kasia Struss, Ginta Lapina, Fei Fei Sun and Daphne Groeneveld, the photo shoot showcases boldly printed dresses, cat eye glasses and fiery high heels.
Jereon Koolhaus and Lok Jansen created the mosaic artworks for the Prada Fantasy Spring 2012 cookbook.
Key Themes Behind This Trend
- Retro Collage
- Disruptive Innovation Opportunity: Develop a digital platform that allows users to create and share their own retro-inspired collages.
- Nostalgic Fashion
- Disruptive Innovation Opportunity: Launch a clothing brand that specializes in modern interpretations of retro fashion styles.
- Abstract Photography
- Disruptive Innovation Opportunity: Create an AI-powered camera that automatically captures unique and surreal abstract photographs.
Where This Applies
- Fashion
- Disruptive Innovation Opportunity: Introduce a virtual fitting room technology that enhances the online shopping experience.
- Photography
- Disruptive Innovation Opportunity: Develop a mobile app that automatically applies artistic filters to photos in a collage-like manner.
- Art
- Disruptive Innovation Opportunity: Establish an online marketplace for digital collages, connecting artists with potential buyers.
