With a backdrop of a desolate aging concrete building and an edgy palette of gray, the rich colors in the Prada Fall/Winter 2014 line really pop in the fashion brand's latest campaign.
Starring the stunning Mica Arganaraz and male model Karl Kolbitz, the Prada Fall/Winter 2014 campaign is shot in New York with only the city as the backdrop. Posing in a vibrant variety of cuts and styles, the models highlight bold prints, autumn colors, structured silhouettes and a bevy of textures. The brunette is captured by photographer Steven Meisel.
Using the urban and block-like modern architecture of the city creates a wonderful contrast to the warm and sunny hues found in the collection, making sure the all the attention is on the designs and nothing else.
Key Themes Behind This Trend
- Contrasting Urban Fall Lookbooks
- Disruptive Innovation Opportunity: Creating fashion campaigns that juxtapose urban settings with vibrant colors and bold designs to grab attention.
- Rich Colors in Fall/winter Campaigns
- Disruptive Innovation Opportunity: Incorporating rich and vibrant colors in fashion campaigns to make the designs stand out against a backdrop of desolate urban areas.
- Textures and Structured Silhouettes
- Disruptive Innovation Opportunity: Experimenting with bold prints, autumn colors, textures, and structured silhouettes in fashion campaigns to create a unique and visually appealing look.
Where This Applies
- Fashion/apparel Industry
- Disruptive Innovation Opportunity: Collaborating with photographers and models to create visually striking campaigns that resonate with consumers in the fashion industry.
- Photography Industry
- Disruptive Innovation Opportunity: Developing innovative techniques and concepts for fashion photography that capture the contrast between urban settings and the vibrant colors of the designs.
- Modeling Industry
- Disruptive Innovation Opportunity: Embracing diversity and unconventional beauty by featuring models from different backgrounds and styles in fashion campaigns to challenge industry norms.
