Immune Support Yogurts

Vitamin-Rich Yoplait Power Yogurt is Enhanced with Fruit and Chia Seeds

Yoplait Power Yogurt is packed with benefits that may help to support the immune system and it does so with fun flavors that are full of fruits and chia seeds. The low-fat yogurt is rich in zinc, plus Vitamins A, C, D and E. The single-serve cups can be found in varieties like Blueberry with Blackcurrent and Chia Yogurt or Cherry with Pomegranate and Chia, which elevate familiar fruit-infused yogurt flavors.

The yogurt cups get their sweetness from cane sugar and their coloring from fruits and vegetables. In the case of the Mango with Orange and Chia variety, apple and carrot juice creates the vibrant color of the product, while others rely on carrot and berry juices.

Immune support snacks are top-of-mind for consumers who are looking for simple and nourishing ways to maintain good health.

Immune Support Foods
The trend of adding immune-boosting ingredients to food products, such as Yoplait Power Yogurt, presents an opportunity for more companies to create similar products with added vitamins and nutrients.
Functional Ingredients
The inclusion of chia seeds in Yoplait Power Yogurt presents a trend towards incorporating functional ingredients with health benefits into food products.
Alternative Sweeteners
The use of cane sugar as a sweetening option in Yoplait Power Yogurt presents a trend towards companies utilizing alternative sweeteners in response to consumers' health concerns.

Where This Applies

Food and Beverage
The food and beverage industry has the opportunity to innovate by introducing more products that include immune-boosting ingredients, functional ingredients, and alternative sweeteners.
Health and Wellness
The trend of immune support products is relevant to the health and wellness industry as consumers continue to prioritize health and seek products that support their immune system.
Agriculture
The trend towards creating more immune support products presents an opportunity for the agriculture industry to cultivate and supply more produce and functional ingredients that can be added to food products.
SCORE
5.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 93%
Freshness 10%