The Pound of Ground Burger Thins are a convenience-focused product for consumers to pick up this summertime as a way to always keep burger patties on hand without having to worry about preparation. The patties feature a 100% natural beef recipe that has no fillers, preservatives, artificial flavors or additives and come in at less than 200-calories each. The burger patties are 2.6-ounces each and are capable of being cooked from frozen in five to six-minutes in a skillet without the need for a barbecue.
Co-Founder Heidi Meyer commented on the Pound of Ground Burger Thins saying, "In less time than it can take to order and wait in line at a fast-food restaurant, Burger Thins can be cooked in a skillet and ready for family members to add their favorite toppings then enjoy with sides like a fresh salad, oven fries, or fruit. No need to fire up the grill.”
Key Themes Behind This Trend
- Convenient Fast-cooking Products
- Developing products aimed at serving the busy lifestyle of consumers with less than 10 minutes cooking time could disrupt meal prepping and fast food industries.
- All-natural Ingredients
- Creating products with natural, organic & locally sourced ingredients could disrupt traditional food manufacturers, as consumers trend towards healthier food options.
- Healthy Fast Food Alternatives
- Providing healthy fast food alternatives for busy individuals who still desire quick meals could disrupt traditional fast-food restaurant chains.
Where This Applies
- Food Manufacturing
- Incorporating new processing technologies for creating time-effective food products could have a significant impact on the food manufacturing industry.
- Meal Delivery
- Developing meal kit delivery services that deliver pre-cooked, healthy meals could disrupt the traditional meal kit delivery segment.
- Convenience Stores
- Introducing healthier fast food alternatives with all-natural ingredients in convenience stores could help them build a healthy food segment, which can address the growing health consciousness among consumers.
