Pots of Paint is a brand that believes in producing eco-friendly materials, especially when it comes to their packaging. To achieve this goal, the business worked with Mathew Blick who focused on creating a concept that aligned with the environmentally conscious strategies of Pots of Paint.
Blick decided to contain the paint inside a bladder bag, which is made from a recyclable plastic material. The outside of this is then placed into a biodegradable container that deconstructs almost 100%, leaving little to no damage on the environment. Moreover because the outside is made from this material, placing it in compost will actually help the environment, further enhancing the growth of items such as plants. Even the ink used for the labels are made from a material that will not harm the earth.