This mega marketing strategy is for the new and powerful Electrolux vacuum cleaner.
Draped over a building in Denmark, the advertising agency Y&R Copenhagen successfully displayed how strong the new Electrolux vacuum actually is.
This is the type of creative marketing that really stands out and puts a smile on peoples' faces.
Implications - When it comes to marketing strategy, companies really have to decide between going with the same old approach that requires little to no creativity or effort, and making a decidedly bold impact on their consumer. Campaigns such as this push the boundaries of what consumers expect or anticipate and thus are far more effective at generating their interest and approval.