The new Post-It Wars Tumblr account by the French agency Gustibus Coloribus compiles together all the creations from the latest craze where office buildings compete against each other by creating and displaying amazing Post-It note art for everyone to see.
While Post-It note collages aren't entirely new, the rivalry created amongst neighboring buildings has exploded in recent months. According to the Guardian newspaper, France is seeing a huge rise in Post-It war-related artwork. While basic 8-bit designs like Mega Man and Zelda are a popular choice, new creations like Finding Nemo and a detailed Ken from Street Fighter are populating highrises all across Europe.
Rivalry often entails violent connotations, but what better way to engage in a friendly competition than by creating playful artwork for everyone to enjoy?
What Makes This Trend Stand Out
- Post-it Note Art
- Opportunity for companies to collaborate and create innovative Post-It note art installations for marketing purposes.
- Office Building Rivalry
- Opportunity for businesses to organize office building competitions to boost employee morale and creativity.
- 8-bit Art Revival
- Opportunity to capitalize on the nostalgia for retro video game culture by incorporating 8-bit art into branding and advertising campaigns.
Sectors Adopting This
- Advertising and Marketing
- Companies can leverage Post-It note art to create viral marketing campaigns.
- Real Estate
- Office building owners can promote a sense of community and increase tenant satisfaction by organizing Post-It note art competitions.
- Entertainment
- Entertainment companies can tap into the popularity of 8-bit art by creating merchandise and experiences that appeal to nostalgic gamers.
