Emerging Chinese photographer Maleonn fuses over ten years of training as a painter with his unique, theatrical photography style in the captivating Portrait of Mephisto series.
Each piece of the series began as a black and white photograph which was then printed on watercolor paper. Each piece is then exquisitely hand-painted into a masterpiece.
There are only five painted photographs of each scene. Hence, each edition of five consists of five original paintings.
Implications - With the recent proliferation of computer-generated graphics, consumers are now gravitating towards the fine arts because they feel computer-generated images are sterile and are more difficult to empathize with. They want artwork that's readily identifiable as being made by humans. Corporations looking to entice consumers using visual images may consider advertising campaigns which feature fine art.
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