Leading audio brand Crosley Radio recently announced two new portable turntables, the Crosley Cruiser Deluxe and the Crosley Coupe. Perfect for entry-level vinyl enthusiasts who are looking for their first record player, each turntable is priced under $100.
The Cruiser Deluxe will look familiar to long-time fans of the brand, as it's essentially an upgraded version of Crosley's flagship turntable, the Cruiser. This version has a few new features, including Bluetooth functionality and adjustable pitch control, which appeal to those looking for high-end features at an affordable price.
The second portable turntable, the Coupe, features a sleek, modern exterior and an internally-housed mono speaker. It is available in a full rainbow of colors, including teal, gray, blue and red.
Why This Trend Is Growing
- Portable Turntables
- Opportunity for innovative features like Bluetooth functionality and adjustable pitch control.
- Entry-level Vinyl Enthusiasts
- Potential for targeting and catering to the growing market of beginner vinyl collectors.
- Sleek Design
- Demand for portable turntables with a modern, aesthetically pleasing exterior.
Industries Being Reshaped
- Audio Technology
- Disruptive innovation opportunities in creating advanced features and improved sound quality for portable turntables.
- Consumer Electronics
- Potential for developing affordable entry-level turntables with stylish designs and convenient features.
- Music Retail
- Opportunity for targeting and serving the needs of entry-level vinyl collectors with portable turntables and related accessories.
