Tourism New Zealand recently designed a giant pop-up book that explores the country interactively. This visual book has many images that recreate and reference the Hobbit film: The Desolation of Smaug. It is titled 'The Book of New Zealand,' where many visuals are meant to pop up in a large form to create a 3D effect.
The movie itself was filmed in 3D where you can see some resemblance of each scene portrayed in the movie. Most of the scenery has gorgeous mountains and landscapes that show New Zealand's true beauty. The extravagant rivers, forests and villages also show some variety in how every scene was created. This life-sized pop-up book shows a great sense of interactive tourism and promotion for traveling to New Zealand.