BlackBerry just announced at that BBM—one of the first and most popular alternatives to texting—will be available for iPhones and Androids this summer.
But first thing first, BlackBerry formally released Channels, an interactive social media platform for its users.
The new system combines BBM with Twitter and Facebook. Rather than adding friends to a personal contact list, users will follow others’ Channels (celebrities and brands included) and also accept other follow requests. It is expected to work in favor of brands and celebrities. Status updates, likes or comments are also a part of the Channel experience.
As of now, there seems to be more buzz around BBM for iPhones than Channels. But reviews and public response of the newly launched software is much anticipated—we will have to see whether BlackBerry will have another breakthrough alternative to text messaging.
Why This Trend Is Growing
- Alternative to Texting
- Disruptive innovation opportunity for companies to develop new and improved messaging platforms.
- Interactive Social Media
- Opportunity for businesses to engage with users on platforms that combine messaging with social media features.
- Cross-platform Communication
- Potential for creating seamless communication experiences across different mobile operating systems.
Industries Being Reshaped
- Mobile Messaging
- Opportunity for mobile messaging companies to enhance their offerings or create new platforms for users.
- Social Media
- Disruptive potential for social media companies to integrate messaging functionalities into their existing platforms.
- Mobile Technology
- Opportunity for mobile technology companies to develop innovative solutions that enable cross-platform communication.
