The WingTab is a new type of pop tab opener, designed by Chris Schorre to give companies more of an opportunity for self-promotion and advertising. There are millions of pop cans produced each year and the competition for the attention of a consumer is a tough one to get, especially when you've got such a limited amount of space for branding on a small can.
As well as a small indentation that makes lifting the tab easier, the design of the WingTab offers up a generous surface space for advertisers to encourage interaction through the use of codes, or printed prize notifications, which can be printed on the flip side of the pop tab as well.
The Innovative WingTab Pop Tab is Easier to Open & Gives More Ad Space
Laura McQuarrie — May 7, 2014 — Lifestyle
References: thewingtab & packagingoftheworld