The Innovative WingTab Pop Tab is Easier to Open & Gives More Ad Space
Laura McQuarrie — May 7, 2014 — Lifestyle
References: thewingtab & packagingoftheworld
The WingTab is a new type of pop tab opener, designed by Chris Schorre to give companies more of an opportunity for self-promotion and advertising. There are millions of pop cans produced each year and the competition for the attention of a consumer is a tough one to get, especially when you've got such a limited amount of space for branding on a small can.
As well as a small indentation that makes lifting the tab easier, the design of the WingTab offers up a generous surface space for advertisers to encourage interaction through the use of codes, or printed prize notifications, which can be printed on the flip side of the pop tab as well.
As well as a small indentation that makes lifting the tab easier, the design of the WingTab offers up a generous surface space for advertisers to encourage interaction through the use of codes, or printed prize notifications, which can be printed on the flip side of the pop tab as well.
Trend Themes
1. Interactive Pop Tab Advertising - The WingTab's design offers advertisers a new opportunity to engage consumers through interactive codes or printed prize notifications on the flip side of the pop tab.
2. Enhanced Consumer Engagement - The WingTab's larger surface area allows for more branding and promotional messages, increasing the chances of capturing consumer attention and engagement.
3. Improved Pop Tab Convenience - The WingTab's small indentation makes it easier for consumers to open pop cans, offering a more convenient and user-friendly experience.
Industry Implications
1. Beverage Packaging - The WingTab is a disruptive innovation that has the potential to transform the advertising landscape for beverage companies by providing a new platform for branding and promotion on pop cans.
2. Advertising and Marketing - The WingTab presents an opportunity for advertising agencies and marketers to develop creative and interactive campaigns that utilize the extra surface area on pop tab openers.
3. Packaging Manufacturing - The WingTab opens up new possibilities for packaging manufacturers to collaborate with beverage companies in creating innovative and functional pop tab designs.
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