The 'POP!' Glassbook editorial is featured in the publication's #4 issue. This vibrant cosmetic color story showcases bold hues that are displayed through makeup artist Alina Silivanova's daring beauty applications.
Photographic duo Mark and Migle capture model Veronika Brazinskyte in an infrared editorial that shines a light on translucent eye shadows, alien-inspired beep blue lipsticks and color-layered eye liner applications.
Whether showing one how to pull off a collaged lip color with texture or embracing pop art inspired makeup looks, the 'POP!' Glassbook beauty story is displayed in a vivid series of neon and infrared images that pay homage to an 80s aesthetic while channeling the work of legendary pop culture icon and 60s era artist Andy Warhol.
Key Themes Behind This Trend
- Infrared Makeup
- Opportunities exist in the cosmetic industry to create new product lines and marketing campaigns that feature infrared makeup.
- Pop Art-inspired Makeup
- There is potential for makeup brands to partner with pop artists to create limited-edition makeup collections that embrace bright colors and bold designs.
- Translucent Eye Shadows
- The trend of using translucent eye shadows presents an opportunity for beauty product companies to create innovative, long-lasting, and lightweight eye shadow products.
Where This Applies
- Cosmetics
- Companies in the cosmetics industry should explore new formulations, product lines and marketing campaigns that embrace bold color palettes and new makeup application techniques.
- Fashion
- Fashion brands can collaborate with makeup artists and photographers to create beauty editorials that showcase bold makeup designs and bring a new level of creativity to their brand identity.
- Art
- Artists and art museums can utilize makeup as a medium to create immersive installations that explore the intersection of art and beauty.
