Bart Erkamp's latest series, titled 'Pole Fitness,' proves that pole dancing is more than just a sleazy nightclub preoccupation.
In recent years, pole dancing has become less associated with strip clubs, as more and more women have taken the activity up as a form of fitness. Erkamp's series attempts to highlight just how physically challenging pole dancing is, proving it's a legitimate sport that requires strength, stamina and more than a little talent.
Erkamp was first inspired to photograph pole dancing because of a woman he dated who was heavily involved with the sport. Following that relationship, Erkamp attended a championship pole fitness competition in Amsterdam, where he was impressed by the dancer's grace, power and ability.
Why This Trend Is Growing
- Pole Dancing as Fitness
- Opportunity for fitness companies to create specialized pole dancing classes and equipment.
- Legitimization of Pole Dancing
- Chance for sports organizations to recognize pole dancing as an official sport and establish competitions and governing bodies.
- Pole Dance Photography
- Potential for photographers to explore the artistic side of pole dancing and create visually stunning series.
Industries Being Reshaped
- Fitness
- Fitness industry can incorporate pole dancing as a trendy and effective workout option.
- Sports
- Sports industry can embrace pole dancing as a legitimate sport, providing support and sponsorship opportunities.
- Photography
- Photography industry can explore the creative possibilities of capturing pole dancing through artistic and empowering photo series.
