Aiming to expand the offerings from the classic camera brand, the Polaroid Smartwatch is a new device from the brand that offers advanced capabilities. Set to launch in Spring of 2017, the Polaroid Smartwatch range includes devices that are compatible with iOS and Android, and that will provide a bevy of different functionalities for users to enjoy.
The various smartwatches from Polaroid come in several models that make them ideal for users of all kinds ranging from avid tech enthusiasts, to casual wearers. Aside from smartwatches, the brand has also announced fitness trackers that can be used to track various athletic endeavors, help manage calorie intake and even help with staying active over sedentary.
The Polaroid Smartwatch range consists of six devices in total.
Key Themes Behind This Trend
- Camera-brand Smartwatches
- Polaroid's introduction of smartwatches to its product line provides an opportunity to disrupt the wearable technology market with a new brand and loyal customer base.
- Compatibility with Multiple Platforms
- Making smartwatches that are compatible with both iOS and Android provides an opportunity to disrupt the market by appealing to a wider consumer base.
- Multi-functional Tracking Devices
- The Polaroid fitness trackers offer a wide range of features, providing an opportunity to disrupt the fitness technology market with a single product that fulfills many needs.
Where This Applies
- Consumer Electronics
- Polaroid, previously known for cameras, has entered the consumer electronics market with smartwatches and fitness wearables, creating an opportunity to disrupt established players in the market.
- Wearable Technology
- By introducing camera-brand smartwatches and fitness trackers, Polaroid has an opportunity to disrupt the wearable technology market with a new offering that caters to a specific audience.
- Fitness Technology
- The Polaroid fitness trackers are entering an established market, but the range of features provided offers an opportunity to disrupt the market with a single multi-functional product.
