Polaroid has replaced bathroom mirrors with cameras as part of a new ad campaign. The campaign, in Sao Paulo, is pushing Polaroid's instant images. I suppose the benefit of instant images seems obvious in North America, but perhaps down south the Polaroid brand carries less meaning. Either way, the campaign is innovative.
Implications - Brands such as Polaroid are facing a challenge to either update their product as technology progresses, or to market what they already have in a new light. By coming up with non-conventional advertising methods such as the Polaroid camera replacing mirrors, the advertisers have created a buzz-worthy campaign that puts an older brand in a unique light without the need for technological rebirth.