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Innovative Bathroom Campaign

 - Mar 26, 2007   Updated: Apr 13 2011
References: frederiksamuel & adrants
Polaroid has replaced bathroom mirrors with cameras as part of a new ad campaign.  The campaign, in Sao Paulo, is pushing Polaroid's instant images.  I suppose the benefit of instant images seems obvious in North America, but perhaps down south the Polaroid brand carries less meaning.  Either way, the campaign is innovative.

Implications - Brands such as Polaroid are facing a challenge to either update their product as technology progresses, or to market what they already have in a new light. By coming up with non-conventional advertising methods such as the Polaroid camera replacing mirrors, the advertisers have created a buzz-worthy campaign that puts an older brand in a unique light without the need for technological rebirth.