'Polar Popcorn' is now being introduced on Kickstarter as a new creation from the creator and manufacturer of the original Jelly Belly jelly bean, David Klein, who also became known as the "Candyman."
This new "Freeze and Eat Treat" combines popcorn kernels that are coated in a caramel and ice cream birthday cake flavor with sprinkles for a decadent and refreshing new take on a beloved snack.
Those who are quick to support the crowdfunding campaign for Polar Popcorn with a pledge of $100 or more will receive bags of the new chilled snack in a fun mystery flavor. Other tiers give supporters the chance to receive other creations from Klein, including bottles of Sandy Candy, a type of edible sand art.
What's Driving This Trend
- Chilled Treats
- Opportunity to create new frozen and refreshing foods with unique flavor combinations.
- Crossover Snacks
- Opportunity to create new snack concepts that combine elements of various dessert treats.
- Crowdfunding Launches
- Opportunity to use crowdfunding platforms for product launches and promotion.
Who This Affects Most
- Food and Beverage
- Industry can explore new frozen snack concepts with unique and cross over flavor profiles to attract customers.
- Crowdfunding Platforms
- Industry can leverage the opportunities provided by companies that connect investors and entrepreneurs.
- E-commerce Retail
- Industry can use internet shopping and direct shipping models to reach customers directly and increase access to new products.
