What is the trend of environmental partnership branding?

Companies can collaborate with environmental organizations and create commemorative merchandise to promote their shared commitment to sustainability.

What is the trend of youth-oriented sustainable collections?

Brands can target younger consumers by creating eco-friendly product lines and partnering with non-profits that reflect their values.

What is the trend of animal conservation design collaborations?

The fashion industry can raise awareness for animal conservation by collaborating with non-profits and including branding in their products to promote their mutual dedication to environmental preservation.

What are the implications for the fashion industry?

Fashion companies can show their commitment to social responsibility by partnering with non-profits and releasing collaborative collections to raise awareness on environmental issues.

What are the implications for the outdoor gear industry?

Environmental causes can be promoted through outdoor gear by incorporating branding, creating eco-friendly gear options, and highlighting the importance of protecting the environment.

What are the implications for the non-profit organizations industry?

Charitable organizations can partner with brands to raise money and awareness for environmental issues by leveraging the company's marketing and branding resources.

Celebratory Children's Outerwear : Polar Bears international

Canada Goose & Polar Bears International are Honoring a Decade

Madison Mackay — March 5, 2018 — Life-Stages

References: canadagoose & hypekids

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Outerwear company Canada Goose is celebrating 10 years of working with Polar Bears International (PBI) with a new capsule collection for kids. PBI is a group that is devoted to protecting polar bears and their habitats.

The brand decided to use a deep royal blue to celebrate the occasion, the classic color of the organization. Each piece from the new line comes with a PBI patch on the right sleeve to show support of the cause. The line includes the Baby Hunting jacket, Sherwood hoody, Expedition Parka, Chilliwack Bomber, Bobcat Hoody, PBI Beanie and a baby PBI Cub hat.

The new Polar Bears International line of outerwear for kids by Canada Goose is available online now with prices ranging from $50 to $745.

Trend Themes

Environmental Partnership Branding — Companies can collaborate with environmental organizations and create commemorative merchandise to promote their shared commitment to sustainability.
Youth-oriented Sustainable Collections — Brands can target younger consumers by creating eco-friendly product lines and partnering with non-profits that reflect their values.
Animal Conservation Design Collaborations — The fashion industry can raise awareness for animal conservation by collaborating with non-profits and including branding in their products to promote their mutual dedication to environmental preservation.

Industry Implications

Fashion — Fashion companies can show their commitment to social responsibility by partnering with non-profits and releasing collaborative collections to raise awareness on environmental issues.
Outdoor Gear — Environmental causes can be promoted through outdoor gear by incorporating branding, creating eco-friendly gear options, and highlighting the importance of protecting the environment.
Non-profit Organizations — Charitable organizations can partner with brands to raise money and awareness for environmental issues by leveraging the company's marketing and branding resources.

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