As the shift toward a more eco-conscious mindset continues to impact industries, brands which work largely in plastics are responding my meeting consumers in the middle -- Poland Spring, for example, is working on developing a water bottle made from wood harvested in local Maine forests.
This project is arising as a result of a collaboration between the company and the University of Maine, who are responsible for developing alternatives to non-renewable products. Now, the pair are looking into producing 'plastic' made from petroleum-based packaging alternative, which is sourced sustainably and harvested from Maine's trees.
These state-grown effort will have implications across the bottling industry, as Maine is home to three of the brand's bottling plants.
Image Credit: Poland Spring
What's Driving This Trend
- Wood-based Packaging
- The trend of developing wood-based packaging alternatives to plastic creates opportunities for disruptive innovation in the packaging industry.
- Sustainable Sourcing
- The trend of sourcing sustainable materials for products creates opportunities for disruptive innovation in the materials industry.
- Eco-conscious Product Design
- The trend of designing products that are more environmentally friendly creates opportunities for disruptive innovation in various industries.
Who This Affects Most
- Packaging Industry
- The wood-based packaging trend opens up opportunities for companies in the packaging industry to develop innovative sustainable packaging solutions.
- Materials Industry
- The trend of sustainable sourcing creates opportunities for companies in the materials industry to develop new eco-friendly materials.
- Beverage Industry
- The trend of designing eco-conscious products has implications across the beverage industry, prompting companies to innovate their packaging and sourcing practices.
