Baskin-Robbins Japan, locally known as “Thirty One," is marking the start of 2021 with a special Pokémon Ice Cream Pack.
There are two versions of the new Pokémon Ice Cream Pack, one of which contains six scoops, and one of which contains 12 scoops in the carton. Each of the ice cream flavors included is inspired by a different Pokémon that appears on the outside of the packaging, including a special Pikachu-themed flavor that's black and yellow. When you purchase either of the packs, you will also receive up to four free ice cream bowls, each of which features a different Pokémon character.
Baskin-Robbins' new Japan’s Pokémon variety ice cream pack will officially be available in-stores as of January 1, 2021.
Image Credit: Baskin-Robbins Japan
Key Themes Behind This Trend
- Anime Character Ice Cream
- Opportunity for companies to create ice cream products inspired by popular anime characters, appealing to fans and collectors.
- Limited Edition Ice Cream Packs
- Potential for creating special edition ice cream packs with unique flavors and packaging designs, attracting customers with collectible value.
- Cross-promotion with Popular Entertainment Franchises
- Chance for collaboration between ice cream brands and popular entertainment franchises to create themed products that tap into fandom culture and drive sales.
Where This Applies
- Ice Cream Manufacturing
- Disruptive innovation opportunity for ice cream manufacturers to explore unique flavors and packaging designs inspired by popular anime characters, attracting a wider customer base.
- Entertainment Merchandise
- Opportunity to expand merchandise offerings in the entertainment industry by partnering with ice cream brands to create special edition ice cream packs tied to popular franchises, increasing brand presence and revenue streams.
- Retail and Food Services
- Potential for retailers and food service providers to collaborate with ice cream companies in offering limited edition ice cream packs featuring popular anime characters, creating unique selling propositions and driving customer traffic.
