Post Malone is Performing for a Virtual Pokémon Day Concert
Laura McQuarrie — February 16, 2021 — Marketing
References: campaignlive
This Pokémon Day will mark the 25th anniversary of Pokémon first appearing on the Nintendo Gameboy in 1996 and Pokémon is celebrating with a virtual Pokémon Day concert starring Post Malone. The event can be viewed for free on the Pokémon YouTube channel, Twitch channel and the 25th anniversary website.
To mark the special occasion, the beloved animated franchise is teaming up with Universal Music Group to share a virtual experience and kick off the year-long P25 Music programme. In collaboration with UMG artists, new songs, pop culture moments and styles will be reinterpreted through the lens of Pokémon. Before the concert on February 27th, February Pokémon TV will be airing a selection of music-themed episodes and select games will have a special Pikachu character that knows how to "sing."
To mark the special occasion, the beloved animated franchise is teaming up with Universal Music Group to share a virtual experience and kick off the year-long P25 Music programme. In collaboration with UMG artists, new songs, pop culture moments and styles will be reinterpreted through the lens of Pokémon. Before the concert on February 27th, February Pokémon TV will be airing a selection of music-themed episodes and select games will have a special Pikachu character that knows how to "sing."
Trend Themes
1. Virtual Music Concerts - Virtual concerts are allowing artists to reach a global audience and provide unique experiences for fans.
2. Brand Collaborations - Collaborating with popular brands can help expand an artist's reach and exposure to new audiences.
3. Gamification of Music - Incorporating music into games can create new and engaging experiences for players while promoting artists and their music.
Industry Implications
1. Entertainment - The entertainment industry can leverage virtual concerts to provide new and immersive experiences for fans, as well as collaborate with popular brands to expand their reach.
2. Music - The music industry can explore collaborations with popular brands and incorporate music into games to promote new artists and provide engaging experiences for listeners.
3. Gaming - The gaming industry can incorporate music and virtual concerts into their games to create new and engaging experiences for players, as well as collaborate with artists and brands to expand their player base.
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