Ian Sinclair's Poco Pro is the world's smallest and thinnest high-def digital camera, featuring dimensions that can easily fit into your pocket.
With a magnesium chassis, this 65-gram digicam is equipped with the most advanced technology to deliver high-quality images. Poco Pro is priced approximately at $310 and it is expected to be available in stores by June, 2011. Check out this super sleek camera in the featured gallery.
Implications - Affluent consumers are inundated with choices and are reluctant to make sacrifices. They want both form and function to be of the highest order in the products that they purchase. Companies should consider catering this demographic by creating products that are high quality in an array of divergent areas. Also, adding many different functions is appealing to this group.