The Plyght Shelving unit is an illusory home decor fixture. Designer Joeri Reynaert created the shelf with the intention to make it look as if it were floating.
The curved nature of the Plyght Shelving design hides the attachments to the wall and makes it look seamless. The shelf also has upwards and downwards lighting to enhance the image of a free standing system.
For a homey yet contemporary look, the Plyght Shelving unit is definitely the way to go.
Implications - Everyday products that allow consumers to differentiate themselves from others are appealing to those who wish to stand out in the crowd. Creating more unconventional designs could help a company trying to increase its value on the market.