The Pantalaine online catalog proudly states they are "provisioners of America’s finest plural clothing."
This translates as clothes you can wear with someone else, like three-legged trousers and double-headed hoodies. Of course, it is an art project, not simply a plural clothing store. However, I think it's a great idea.
The purposefully rubbish graphics are also a really nice touch.
Implications - Pantalaine's Plural Fashions is one of many companies that have recognized the power of quirky, couple-specific products. The nature of romantic relationships today is more based on fun and enjoyment than partnership or procreation, creating a consumer demand for products that enable couples to enjoy each other's company in more creative ways.
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