DERMA E's dermatologist-recommended Hydrating line has now expanded to include the Ultra Hydrating Lip Plumping Treatment. This lip-conditioning product is beneficial for plumping, intensifying natural lip color and promoting the look of visibly fuller lips. Some of the ingredients that power this formula include hyaluronic acid (which the brand describes as nature's "moisture magnet) and jojoba oil, plus paprika and cinnamon oil, which deliver tingly benefits for plumping purposes.
The non-sticky, shiny lip treatment amplifies fullness and definition, all the while delivering deep hydration. To amke the most of the product, the brand recommends pointing the applicator tip downwards, then applying the product only inside the lip line.
The vegan, natural and clean beauty brand is now also working to reformulate its existing Hydrating line, starting with the Ultra Hydrating Dewy Skin Serum.
Key Themes Behind This Trend
- Lip Plumping Treatments
- Opportunity for non-invasive cosmetic procedures that promote fuller lips
- Hydrating Lip Products
- Opportunity for skincare companies to expand their product lines to include lip treatments
- Clean Beauty
- Opportunity for cosmetic companies to formulate products with natural ingredients and to appeal to consumers who prioritize sustainability
Where This Applies
- Cosmetics
- Opportunity for cosmetic companies to develop innovative lip plumping and hydrating treatments
- Skincare
- Opportunity for skincare companies to expand their product lines to include lip treatments that focus on hydration and plumping
- Beauty Retail
- Opportunity for beauty retailers to offer a diverse selection of lip plumping and hydrating treatments, as consumer preferences prioritize clean beauty
