New York-based streetwear label Supreme has officially unveiled its latest collaborative piece, the 'Plia' folding chair designed by Anonima Castelli. The unconventional offering draws direct inspiration from Anonima Castelli's 60s-era Plia chair design, which was first introduced in the 1960s.
Accordingly, Supreme's new chair utilizes a combination of plastic, steel, and transparent polypropylene frame -- all materials commonly used in the 1960s. Differing from the original, Supreme's version comes with the brand's signature bright red paint job and "Supreme" white lettering.
The new Plia chair comes following a series of other unconventional Supreme collabs, including the Supreme x Airstream trailer, which made headlines a few weeks back. For those interested, the Supreme Plia chair is now available to purchase on the company's website.
Image Credit: Supreme
What's Driving This Trend
- Reviving Vintage Designs
- Opportunity to collaborate with legacy brands and reintroduce iconic designs for modern consumers.
- Branded Home Decor
- Opportunity for brands to expand beyond traditional merchandise and offer branded home decor items.
- Cross-industry Collaborations
- Opportunity for brands to collaborate outside their industry and reach new audiences.
Who This Affects Most
- Fashion
- Fashion brands can explore collaborations with furniture brands and designers to offer unique pieces that appeal to their audience.
- Furniture
- Furniture brands could partner with fashion brands to create on-trend designs that resonate with younger consumers.
- Retail
- Retailers can explore collaborations with brands in different industries to offer customers a wider range of products and shopping experiences.
