The PLEASURE Fall/Winter 2018 collection is designed from an eclectic angle -- the range is comprised of pieces that boast design inspirations ranging from the retro 90s to Californian apparel, to playful messages. The streetwear imprint is based in California and the collection showcases influences from its heritage through flannel shirts, graphic tees, and denim pants with paisley detail. Notably, the flannel shirt boasts a textual print across the front that reads "WE ARE THE CAUSES OF OUR OWN SUFFERING," as a somber message.
Additional pieces include satin-constructed pants with optical-illusion designs and graphic tees that refer to a retro 90s band 'Rage Against The Machine,' specifically their infamous track 'Bulls on Parade." The entire seasonal collection is now available to shop online at PLEASURES.
What's Driving This Trend
- Eclectic Streetwear
- Brand collections that feature pieces influenced by a range of retro throwbacks, cultural references, and provocative messages serve as disruptors to traditional seasonal attire options.
- Textual Flannel Shirts
- The rising trend to add somber messages to statement pieces, like the flannel shirt in this collection, create an opportunity for brands to create cultural conversation through fashion.
- Satin Constructed Pants
- The use of optical-illusion designs on unique materials like satin pants adds interest to traditional streetwear staples, which will disrupt the fashion industry by incorporating unique designs on familiar styles.
Who This Affects Most
- Fashion Retail
- Retailers can jump on the trend of eclectic streetwear that offers a fresh twist to traditional seasonal attire, expanding their target customer market to those seeking a more diverse wardrobe.
- Textile Manufacturing
- The trend towards statement pieces with somber messages creates an opportunity to bring political and social conversations to fashion, fostering a sense of community that traditional fashion often lacks.
- Graphic Design
- As fashion continues to incorporate streetwear aesthetics into mainstream culture, the demand for unique designs like optical-illusion graphics will disrupt traditional graphic design by incorporating it on more unconventional materials, like satin.
