Streetwear imprint PLEASURES introduces its new collection designed for the Summer 2022 season full of collaborations and in-house designs. The new range includes work that is made alongside Dr. Martens, ASICS, Weezer, and Dan Witz. For the warmer seasons of the year, the Los Angeles-based imprint delivers sportswear including the new AGAINST JERSEY and the TEETH WORKOUT SHORTS to name a new.
The rest of the collection retains its streetwear sensibilities. This can be seen across the silhouettes of hoodies, tees, shirts, shorts, pants, and more -- all of which are made with graphic visuals. The seasonal designs feature the TV HOODIE, the SUCK WASHED LONG SLEEVE, the DECONSTRUCTION T-SHIRT, CHASE BEANIE, VIRGIN SWEATPANTS, and the HEART BUTTON DOWN.
Image Credit: PLEASURES
Why This Trend Is Growing
- Collaborative Streetwear Collections
- Future opportunities lie in exploring collaborations with different brands and artists to create unique, limited edition collections.
- Graphic Design Streetwear
- Opportunities exist in exploring bold, eye-catching graphic designs on streetwear clothing to attract customers looking to make a statement.
- Season-specific Sportswear
- Creating sportswear collections centered around specific seasons, like summer, provides opportunities to target customers interested in outdoor activities during that time of year.
Industries Being Reshaped
- Fashion Industry
- The fashion industry can seize the opportunity to collaborate with streetwear brands and artists to create unique and profitable collections.
- Sportswear Industry
- Sportswear companies can create seasonal collections tailored to specific outdoor activities, targeting customers that enjoy staying active.
- Graphic Design Industry
- Graphic designers can explore the intersection of streetwear clothing and bold, attention-grabbing designs to sell their art on wearable clothing.
