Los Angeles-based fashion labels PLEASURES and ROKIT join forces to create a special collection to celebrate youthful activities that take place in youth-centric community centers and gyms. The unique inspiration for the capsule is drawn from a wide range of activities, spanning from punk rock shows, school dances, and sports games. The collaborative collection looks to the setting of a gymnasium as the most pure overlapping section for the progression of life, as it is a place of youthfulness and play.
The PLEASURES x ROKIT collection is comprised of long sleeve shirts, hoodies, matching sweatpants, t-shirts, and are all adorned with multiple graphic imprints. The new collaborative range is now available to shop online at PLEASURES.
What's Driving This Trend
- Youth-focused Apparel
- Fashion companies can create apparel lines inspired by youth-centric activities like community center and gym activities.
- Collaborative Apparel Collections
- Fashion labels can team up to create unique collections that celebrate a common theme or inspiration.
- Graphic-impressioned Apparel
- Fashion designers can incorporate multiple graphics onto apparel to give wearers an urban, youthful edge.
Who This Affects Most
- Fashion Industry
- Fashion companies can leverage youth-centric activities as inspiration for new product lines.
- Sports Industry
- Sports companies can collaborate with fashion labels to create youth-inspired sports apparel collections.
- Entertainment Industry
- Entertainment companies can partner with fashion labels to create lines inspired by music genres, dance parties, etc.
