Pleasure Principle Puts Draping Dresses Up in Flames

New York-based fashion label Pleasure Principle is all about creating hip and cool pieces for the young and trendy. Designed by Diva Pittala and Adrian Cowen, the line's latest release seems to be a collection of draped dresses, one-shoulder minis and an eerie-looking belted cloak.

Although the looks are trendy, their choice of photography is what really caught my eye. Shot against a black backdrop, the model seems to be on fire with smoke billowing out from under her, which creates a moody and broody vibe. Maybe Pleasure Principle is just confirming how on-fire it really is.