Launched this past summer, Best Buy's Playstation VR kiosks aimed to increase consumer engagement inside the big box retailer's stores. The retailer's immersive kiosks showcased its latest Sony VR products and allowed consumers to try this exciting technology before investing in it.
Taking one's gaming experience to new heights, the Playstation VR system was showcased in Best Buy kiosks that were set up before the technology's official release date. Store visitors were able to test headsets and try out their immersive gaming capabilities before pre-ordering one of their own.
This in-store marketing tactic increased consumer engagement by drawing in audiences who were seeking to get their hands on an exclusive product. In addition to showcasing a popular product before its official release date, Best Buy also gave store visitors a chance to test it before their peers.