Sony unveiled a new PlayStation console which features an image of the Star Wars villain Darth Vader. The gaming console boasts an all-black design and is adorned with an image of Darth Vader in profile view.
This PlayStation console was created in honor of the latest Star Wars film and the franchise's new video game which will hit stores this fall. Along with Darth Vader's face, the console features the words 'Star Wars,' written in familiar typography. This phrase is repeated across the entire console, a device that is sold with red, white, blue and black controllers.
This console will be available in November 2015, just before the seventh Star Wars film hits theaters. PlayStation is offering two unique package bundles -- gamers can select a Limited Edition Star Wars Battlefront PS4 Bundle or the Limited Edition Disney Infinity 3.0: Star Wars PS4 Bundle.
What's Driving This Trend
- Limited Edition Consoles
- Creating limited edition consoles with exclusive designs and themes can attract a dedicated fan base and drive sales.
- Cross-promotional Marketing
- Collaborating with popular franchises, such as Star Wars, to create custom gaming consoles can generate buzz and increase brand exposure.
- Collector's Edition Gaming Accessories
- Designing unique gaming accessories, like controllers, that match the theme of limited edition consoles can incentivize fans to purchase the whole bundle.
Who This Affects Most
- Gaming Consoles Manufacturing
- Manufacturing companies can capitalize on the demand for limited edition consoles by partnering with popular franchises to produce exclusive designs.
- Film and Entertainment
- Film and entertainment companies can use cross-promotional marketing strategies, like custom gaming consoles, to create hype and generate additional revenue.
- Gaming Accessories Retail
- Retailers can cater to collector's and dedicated fans by offering unique gaming accessories that complement limited edition consoles.
