Nike works in collaboration with PlayStation in releasing the Air Force 1 'PlayStation ’18 QS' sneaker silhouette. The two brands have worked in collaboration before, dating back to 2006 -- this latest project takes inspiration from the first partnership. This time, the aesthetic leans toward a PS4-influenced look with updates across the uppers. The sneaker switches out the glossy patent leather from the shoe's eyestay, toe box, and midfoot paneling to the heel with a more muted matte premium leather across the front. Additionally, black lacing systems take the place of the red and purple closure.
There are PlayStation control symbols found on the upper heel, the sole and in holographic jelly Swoosh. These designs are balanced by a white midsole beneath the black uppers. The collaborative Air Force PlayStation ’18 QS sneakers are available starting today for the price of $200 USD on Nike SNKRS Stash.
What's Driving This Trend
- Branded Collaborative Footwear
- Opportunity for brands to collaborate on creative and unique footwear designs, providing innovative products for consumers.
- Gaming-inspired Fashion
- Emerging trend of incorporating video game themes and aesthetics into fashion designs, allowing for new and creative fashion products.
- Holographic Design Elements
- Rising trend of using holographic design elements in fashion products, offering visually striking and innovative designs.
Who This Affects Most
- Footwear Industry
- Opportunity for footwear companies to collaborate with other brands to create unique and innovative shoe designs.
- Gaming Industry
- Opportunity for gaming companies to expand their reach into the fashion industry and reach consumers who are interested in gaming-inspired fashion.
- Fashion Industry
- Opportunity for fashion designers to incorporate gaming themes and holographic design elements into their product offerings, providing innovative and unique designs for consumers.
