Uber-Tough PCs

The 'Playing By Heart' Laptop Briefcase by Zhang Shouze Can Take a Beating

Having a laptop is a great thing but transporting it can be a little nerve-wracking at times. They aren’t always the toughest of machines, and the bags that are offered don’t help much either. Well, what if you had a laptop that was so durable it actually doubled as a case? Designer Zhang Shouze has played with that idea and has come up with the Playing By Heart Laptop Briefcase.

The Playing By Heart Laptop Briefcase is an idea I could see being bought up by many of the major computer companies. It has a fairly simple design and multi-functional capabilities, as seen in the pictures above.

Durable Laptops
There is an opportunity for computer companies to invest in creating more durable laptop designs with multi-functional capabilities like the Playing By Heart Laptop Briefcase.
Transport-efficient Laptop Cases
The Playing By Heart Laptop Briefcase highlights the need for more transport-efficient laptop cases that protect laptops from damage during travel.
Multipurpose Computer Accessories
The trend of multi-functional computer accessories like the Playing By Heart Laptop Briefcase can lead to new innovation opportunities in the computer accessories industry.

Sectors Adopting This

Computer Manufacturing
Computer manufacturing companies can invest in durable laptop designs that double as cases, like the Playing By Heart Laptop Briefcase, to provide customers with longer-lasting and multi-functional products.
Luggage and Travel Gear
The Playing By Heart Laptop Briefcase demonstrates a need for more transport-efficient laptop bags and cases, providing an opportunity for innovation in the luggage and travel gear industry.
Computer Accessories
The popularity of multi-functional computer accessories like the Playing By Heart Laptop Briefcase can spark innovation opportunities for other companies in the computer accessories industry to create more versatile products.
SCORE
2.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 30%
Activity 34%
Freshness 8%