The adorable PLAY series by Commes des Garcons is a playful perfume that comes in a variety of fun colors and corresponding scents. The fragrance is packaged in a simple bottle that features a lovely little colored heart with eyes staring at you. These quirky hearts are made to look as though a child drew them; that is, they are not entirely perfect. Slightly lopsided, though still precious, these hearts come in black, green and red.
The PLAY red scent is a delicious medley of red mandarin, red cherry accord, geranium and cinnamon. The PLAY Green scent, on the other hand, is a more refreshing blend of mint nanah, juniper berry and basil. Last but not least, PLAY Black is a musky combination of black pepper, thyme, black tea and incense. These delicious and playful scents are versatile, and there’s one for every occasion!
Key Themes Behind This Trend
- Adorable Perfume Packaging
- Opportunity for disruptive innovation in creating unique and playful packaging designs for perfumes.
- Quirky Scent Combinations
- Opportunity for disruptive innovation in experimenting with unconventional and unexpected scent combinations in perfumes.
- Versatile Fragrance Options
- Opportunity for disruptive innovation in developing versatile fragrances that cater to different occasions and preferences.
Where This Applies
- Perfume
- Opportunity for the perfume industry to explore new packaging designs and unconventional scent combinations.
- Cosmetics
- Opportunity for the cosmetics industry to incorporate playful and unique packaging designs in their product offerings.
- Fashion and Lifestyle
- Opportunity for the fashion and lifestyle industry to collaborate with perfume brands in creating innovative fragrance options.
