La Prairie is introducing its newest product, the Platinum Rare Cellular Night Elixir, as a rejuvenating nighttime concentrate and an advanced high-end skincare product.
A 20mL bottle of the product comes in at more than $1,800, with the brand promising that its revolutionary product "transcends everything you thought you knew about youthful skin." The product contains the highest concentration of La Prairie's Cellular Complex, plus the Advanced Platinum Complex, which is a blend of rare, beneficial ingredients.
La Prairie's complete care collection also includes the Platinum Rare Cellular Eye Essence, the Platinum Rare Cellular Eye Cream and the Platinum Rare Cellular Cream, which are to be used as part of a unified nighttime ritual.
Image Credit: La Prairie, YouTube