The maker of a broad range of Google cardboard pop-up viewers has developed a plastic VR headset that fills a gap in the market. Consumers have been able to expect anything from affordable corrugated paper models to robust and pricey virtual reality gear, yet this product brings affordability and durability together.
The I AM Cardboard dscvr headset accommodates a range of iPhones and Android smartphones that measure anywhere between 4 and 6 inches. A silicone flap safeguards your handset from slipping out and keeps it protected from collecting dirt. The portability of this plastic VR viewer is enhanced with a spring-loaded, retractable chassis and a carrying case. Unlike the vast majority of virtual reality headsets on the market, this one is hard to bust, easy to pack and ideal for entertaining kids on the road.
What's Driving This Trend
- Affordable Virtual Reality Headsets
- The development of affordable VR headsets using durable plastic materials offers a disruptive innovation opportunity for the virtual reality industry to expand its reach to a wider market including families with children who need rugged and affordable entertainment on-the-go.
- Portable Virtual Reality Devices
- The development of retractable and compact VR headsets provides a disruptive innovation opportunity for the portable technology industry to make virtual reality more accessible for people who travel frequently and need convenient VR entertainment options.
- Protective Features for Virtual Reality Headsets
- The addition of protective features, like a silicone flap and carrying case, to VR headsets provides a disruptive innovation opportunity for the consumer technology industry to offer durable and secure VR devices that can withstand the rigors of everyday use and transporting without downtime to their device.
Who This Affects Most
- Virtual Reality
- The affordable and durable plastic VR headset industry is creating a disruptive innovation opportunity for the virtual reality industry to expand its reach into new markets and offer more family-friendly entertainment options.
- Consumer Electronics
- The development of portable and retractable virtual reality headsets is creating a disruptive innovation opportunity for the consumer electronics industry to create more convenient and accessible VR devices that cater to the needs of frequent travelers and commuters.
- Mobile Devices
- The protective and hard-to-break VR headset market is creating a disruptive innovation opportunity for the mobile device industry to offer more robust and secure smartphones with stronger materials and protective features that withstand the rigors of everyday use and transport without compromising its user’s data.
