Aldric Négrier is a Portuguese activist who is using plastic tombstones to send a message about animal rights. Négrier's unusual project aims to spread awareness about animal rights and cause consumers to think about what they are buying.
Négrier is an engineering in training and he recently began using his knowledge of 3D-printing to make the tiny tombstones. Négrier then leaves the plastic tombstones on top of meat products whenever he goes to buy groceries. The tombstones send a provocative message about how eating meat comes at the cost of animal's lives. While the message may be bold, Négrier insists that he is not trying to demonize meat eaters. He explains that the project is more about showing respect for the animals and getting people to think about the implications of their diet.
What's Driving This Trend
- 3d-printed Activism
- Create 3D-fabricated products that serve as innovative tools to send messages and promote social activism.
- Provocative Messaging
- Disrupt traditional forms of advertising by creating controversial messages that promote social justice and awareness.
- Implications of Diet Awareness
- Use creative and unconventional methods to raise awareness about the environmental, ethical and health implications of our eating habits.
Who This Affects Most
- 3d-printing
- The use of 3D-printing technology can revolutionize the manufacturing of products for social causes.
- Animal Rights Activism
- As more people become conscious of animal welfare, the meat production industry faces a likely impact in consumption, creating an opportunity to develop products that promote animal rights.
- Social Awareness Advertising
- Advertisement agencies can capitalize on provocative messaging to create impactful social campaigns for clients that further their cause while also promoting their brand.
