La Casa de Botellas or House of Bottles (for those who don't speak Spanish) is a home made of thousands of PET plastic bottles located in Puerto Iguazu, Argentina. The Alredo Santa Cruz family, not one of whom is an engineer or architect, designed and built the plastic bottle house to promote ecological and social responsibility.
The plastic bottle house is quite sturdy and uses tetra packs on the rood and CD cases as windows and doors. The furniture that inhabits the interior is also made completely out of repurposed plastic.
The family is also offering free home building courses in Latin American countries in the hopes that more people might use what is normally considered trash to build a sustainable, recycled plastic bottle house.
Why This Trend Is Growing
- Eco-friendly Housing
- The use of recycled materials to construct homes is a disruptive innovation opportunity in the construction and real estate industries.
- Repurposed Furniture Design
- Creating furniture out of recycled materials such as plastic bottles presents a disruptive innovation opportunity in the furniture and home decor industry.
- Sustainable Tourism
- Building houses using recycled materials, like plastic bottles, could create new opportunities for sustainable tourism in Latin American countries.
Industries Being Reshaped
- Construction
- The emergence of eco-friendly construction methods, such as the use of recycled materials, presents a disruptive innovation opportunity in the construction industry.
- Real Estate
- The trend towards eco-friendly homes creates a disruptive innovation opportunity in the real estate industry, as buyers seek out environmentally conscious properties.
- Tourism
- The development of sustainable tourism through the use of eco-friendly housing, such as plastic bottle homes, presents a disruptive innovation opportunity in the travel and tourism industry.
