Velour's Plant Fibre Lashes are natural-looking false lashes that add length, volume and wispiness with hemp-derived fibers. The 100% vegan and cruelty-free lashes are reusable up to 20 times and they represent a brand-new option from the brand known for its vegan mink and magnetic lashes.
The plant-powered false lashes can be found in 100% recyclable packaging and they work well with a thin layer of lash adhesive. Notably, all of the components of the lashes, from the band to their fibers, are derived from plants.
The new Velour Plant Fibre Lashes can be found in different looks like Second Nature, Cloud Nine and A New Leaf, which cover natural, full and glam styles, respectively.
Why This Trend Is Growing
- Plant-based Cosmetics
- There is a trend towards using natural and plant-derived ingredients in cosmetics, including false lashes.
- Sustainable Packaging
- The use of 100% recyclable packaging is becoming increasingly popular in the cosmetics industry.
- Cruelty-free Products
- As more consumers seek ethical and sustainable products, there is a trend towards cruelty-free cosmetics like these plant-based lashes.
Industries Being Reshaped
- Cosmetics
- The cosmetics industry has the opportunity to innovate by developing more plant-based and sustainable products.
- Sustainable Fashion
- The plant-based lashes could be marketed to the sustainable and ethical fashion industry that values cruelty-free and eco-friendly options.
- E-commerce
- As more consumers prefer to shop online, there is an opportunity for e-commerce companies to offer a wider selection of plant-based and sustainable cosmetic options to consumers.
