Julienne Bruno Created a First-of-Its-Kind Recipe Box with GRUBBY
Laura McQuarrie — April 17, 2025 — Lifestyle
References: grubby & vegconomist
Plant-based recipe kit brand GRUBBY teamed up with artisan vegan cheese producer Julienne Bruno to create a limited-edition Easter dish featuring plant-based burrata. The recipe for Za’atar Spiced Butternut Squash & Burrella Salad with Zhoug contains Burrella, the award-winning plant-based alternative to burrata made with ingredients like soya drink, coconut oil, vegetable fibers and vegan fermentation cultures.
Julienne Bruno's plant-based burrata with a firm bite and a creay interior perfectly complements salads like the one created with GRUBBY, which calls for ingredients like butternut squash, tamari, agave, lemon and rocket, plus herbs abd spices. “Burrella elevates this recipe to a high-end restaurant level," says Martin Holden-White, founder of GRUBBY.
This collaboration is the first time Julienne Bruno has partnered with a recipe kit provider.
Julienne Bruno's plant-based burrata with a firm bite and a creay interior perfectly complements salads like the one created with GRUBBY, which calls for ingredients like butternut squash, tamari, agave, lemon and rocket, plus herbs abd spices. “Burrella elevates this recipe to a high-end restaurant level," says Martin Holden-White, founder of GRUBBY.
This collaboration is the first time Julienne Bruno has partnered with a recipe kit provider.
Trend Themes
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Vegan Cheese Innovation — The creation of plant-based burrata highlights a shift towards developing sophisticated dairy alternatives with textures and flavors that closely mimic traditional cheese.
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Collaborative Meal Kits — Partnerships between vegan cheese producers and recipe kit brands suggest a growing trend of collaboration to deliver diverse and premium plant-based culinary experiences.
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Middle-eastern Fusion Recipes — Featuring ingredients like za’atar and zhoug, there is potential for an increase in popularity and innovation within fusion dishes that blend Middle-Eastern flavors with plant-based diets.
Industry Implications
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Plant-based Foods — The plant-based food industry is continuously expanding as new, sophisticated alternatives to dairy products such as burrata are being developed to meet consumer demand.
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Meal Kit Services — Innovative partnerships with specialty ingredient producers could disrupt the meal kit industry by offering unique and exclusive product combinations.
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Specialty Vegan Cheese Manufacturing — The manufacturing of plant-based cheeses is evolving rapidly with new techniques and ingredients fostering the creation of premium cheese alternatives.
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