After making it to the Guinness Book of World Records for its world's largest banner ad, Sorough Real Estate is now busy with its campaign to collect 1 million faces to place on that same poster.
Sorough Faces Campaign will donate US$1 to the UAE Red Crescent for every photo collected. Once the collection of 1 million faces is complete, Sorough can make a total donation of US$ 1 million to the repair and reconstruction of the homes of the underprivileged in the UAE.
To gather the 1 million photos, Sorouh has launched www.sorouhfaces.com where anyone can upload their pictures at no cost.
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