What is the trend of crowdsourcing?

Disruptive innovation opportunity: Develop a platform that allows businesses to crowdsource user-generated content for various campaigns.

What is the trend of social impact marketing?

Disruptive innovation opportunity: Create a marketing strategy that aligns a company's brand with a charitable cause in order to generate positive social impact.

What is the trend of record-breaking advertising?

Disruptive innovation opportunity: Explore unique and creative ways to break world records as a means of gaining publicity and attracting attention to a brand or campaign.

What are the implications for the real estate industry?

Disruptive innovation opportunity: Implement technology-driven solutions in the real estate industry, such as virtual tours and augmented reality experiences.

What are the implications for the nonprofit industry?

Disruptive innovation opportunity: Harness the power of digital platforms to increase fundraising efforts and engage with supporters in the nonprofit sector.

What are the implications for the marketing and advertising industry?

Disruptive innovation opportunity: Develop innovative advertising strategies that go beyond traditional methods to capture the interest and attention of consumers.

You on the World's Biggest Poster: 1 Million Faces Campaign

You on the World's Biggest Poster

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Ultra-Heavy Billboard Activations Image 1

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1 Million Faces Campaign

jelalyn — November 15, 2007 — Marketing

References: sorouhfaces

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After making it to the Guinness Book of World Records for its world's largest banner ad, Sorough Real Estate is now busy with its campaign to collect 1 million faces to place on that same poster.

Sorough Faces Campaign will donate US$1 to the UAE Red Crescent for every photo collected. Once the collection of 1 million faces is complete, Sorough can make a total donation of US$ 1 million to the repair and reconstruction of the homes of the underprivileged in the UAE.

To gather the 1 million photos, Sorouh has launched www.sorouhfaces.com where anyone can upload their pictures at no cost.

Trend Themes

Crowdsourcing — Disruptive innovation opportunity: Develop a platform that allows businesses to crowdsource user-generated content for various campaigns.
Social Impact Marketing — Disruptive innovation opportunity: Create a marketing strategy that aligns a company's brand with a charitable cause in order to generate positive social impact.
Record-breaking Advertising — Disruptive innovation opportunity: Explore unique and creative ways to break world records as a means of gaining publicity and attracting attention to a brand or campaign.

Industry Implications

Real Estate — Disruptive innovation opportunity: Implement technology-driven solutions in the real estate industry, such as virtual tours and augmented reality experiences.
Nonprofit — Disruptive innovation opportunity: Harness the power of digital platforms to increase fundraising efforts and engage with supporters in the nonprofit sector.
Marketing and Advertising — Disruptive innovation opportunity: Develop innovative advertising strategies that go beyond traditional methods to capture the interest and attention of consumers.

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