Regenerative Pizza Oven Flours

Ooni Type 00 Pizza Flour Was Created with ADM

The Ooni Type 00 Pizza Flour has been created in collaboration with ADM as an exclusive range of flours crafted using regenerative agriculture practices to provide at-home chefs with the perfect option for their recipes.

The flour is available via Ooni's UK website and at select retails, and is formulated with premium results in mind to help chefs of all experience levels enjoy professional-grade ingredients at leisure. The flour is produced in British mills using electricity from renewable sources only and will help the brand to further enhance the position impact it has on the environment.

Commercial Director, ADM Milling Ashley Fuller spoke on the Ooni Type 00 Pizza Flour saying, "ADM’s distinctive position spanning the wheat to flour value chain in the UK gives us an opportunity to help minimise environmental impact from farm to customer. We’re proud of our global regenerative agriculture efforts, which expanded to more than 2.8 million acres in 2023, and we’re excited to work with great partners like Ooni to bring the value chain together to deliver the benefits of this important work.”

Regenerative Agriculture
Utilizing sustainable farming practices to improve soil health and decrease environmental impact.
At-home Gourmet Cooking
Providing home chefs with access to professional-grade ingredients that elevate their culinary creations.
Renewable Energy Production
Incorporating renewable energy sources in food production processes to promote eco-friendly manufacturing.

Sectors Adopting This

Sustainable Food Production
Focusing on environmentally responsible farming and manufacturing techniques to create high-quality food products.
Home Cooking Supplies
Offering premium ingredients and tools for amateur chefs who seek to replicate restaurant-quality food at home.
Renewable Energy
Adapting energy solutions that lessen the carbon footprint of food production and other industrial processes.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 20%
Activity 50%
Freshness 27%