Although pitted olives are not exactly known for their intrigue, the ones offered in the 'Just Great!' olive and oil collection manage to offer a playful aesthetic that stands out.
The branding for the collection was designed by the creative agency 'Sophia Georgopoulou Design,' which chose to create products that targeted both Greek and non-Greek people who "value quality in their every day life." The collection features pitted olives, extra virgin olive oil and kalamata paste. Each jar and bottle in the collection features similar illustrative graphics that are vibrant and youthful.
This olive-themed collection of foods is able to target consumers of all ages with its playful and standout branding, that takes a relatively standard product to the next level.
Illustrative Olive Packaging
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