Although pitted olives are not exactly known for their intrigue, the ones offered in the 'Just Great!' olive and oil collection manage to offer a playful aesthetic that stands out.
The branding for the collection was designed by the creative agency 'Sophia Georgopoulou Design,' which chose to create products that targeted both Greek and non-Greek people who "value quality in their every day life." The collection features pitted olives, extra virgin olive oil and kalamata paste. Each jar and bottle in the collection features similar illustrative graphics that are vibrant and youthful.
This olive-themed collection of foods is able to target consumers of all ages with its playful and standout branding, that takes a relatively standard product to the next level.
Key Themes Behind This Trend
- Playful Food Branding
- The playful branding of food products is becoming a trend as consumers seek more visually appealing products.
- Targeting Multicultural Consumers
- Brands that target both their original culture and non-native cultures are becoming increasingly popular.
- Elevating Standard Products
- The trend of elevating standard products through creative branding and design is on the rise.
Where This Applies
- Food and Beverage
- The food and beverage industry can benefit from incorporating playful branding to appeal to a wider audience.
- Design and Marketing
- The design and marketing industry can capitalize on the trend of creative food branding.
- Retail and Consumer Goods
- Retail and consumer goods companies can increase sales by creatively rebranding and elevating standard products.
