Zodiac-Inspired Balloon Sculptures

Pisces by Jason Hackenwerth is an Enormous Spiralling Structure

Pisces by Jason Hackenwerth, an artist based in New York City, is a ginormous spiralling suspended sculpture made out of latex balloons. Created for the Edinburgh International Science Festival and installed in the Grand Gallery of the National Museum of Scotland, it is the artist’s interpretation of the Greek myth of Aphrodite and Eros: Aphrodite, the Goddess of love, and her son Eros escaped the fearsome monster Typhon by transforming into a spiral of two fish, a figure which later became a constellation known as Pisces.

Made out of 10,000 balloons, Pisces by Jason Hackenwerth took three staff members nearly six days to blow up. Carefully woven with the help of his assistant Leah Blair, it will be on display until April 14th, 2013.

Balloon Art Installations
The rising popularity of balloon art installations could lead to increased collaboration opportunities for artists and event planners.
Interactive Art Experiences
Using balloons to create interactive art experiences could provide businesses with a unique and memorable way to engage with customers.
Sustainability in Art
The use of biodegradable balloons in art installations could be a disruptive innovation opportunity for the sustainable art industry.

Who This Affects Most

Event Planning
Event planners could collaborate with balloon artists to create unique and memorable experiences for clients.
Museums and Galleries
Using balloon sculptures in museum and gallery exhibits could attract new and diverse audiences.
Party Supplies
The use of sustainable, biodegradable balloons in party supply products could disrupt the traditional party goods industry.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 43%
Activity 21%
Freshness 8%