French fashion label Jacquemus took to Instagram this week to tease the release of its first-ever CBD-infused beverage, which will be launched as part of the brand's upcoming PINK2 drop.
In order to develop the new hemp-based drink, Jacquemus partnered with French CBD beverage brand Chilled, which specializes in formulating low-calorie, sugar-free beverages infused with 20 mg of broad-spectrum CBD. In addition, the new beverage is delivered in an eye-catching design. The tall, metallic can is covered in bright pink grafitti-like stickers.
The beverage was announced viua a Jacquemus Instagram post with the caption reading, “Are you ready for a Jacquemus CBD drink? PINK2.” This release marks the second unconventional product teased by the brand for its PINK2 collection. Earlier this month Jacquemus revealed a pink e-bike designed in collaboration with VanMoof.
Image Credit: Jacquemus
Why This Trend Is Growing
- Cbd-infused Beverages
- Brands can partner with specialized CBD-infused beverage companies to develop unique and eye-catching beverage options for their customers.
- Fashion-branded Food and Drinks
- Fashion brands can enter the food and drink industry by launching their own labels of these products and explore unique flavors and designs that reflect their brand identity.
- Partnerships with Other Industries
- Partnering with CBD-infused beverage brands, e-bike manufacturers, and other non-competing industries can lead to creative and innovative collaborations that enhance customer experiences.
Industries Being Reshaped
- Fashion
- Fashion brands can explore the launch of their own line of CBD-infused beverages and food items to further diversify their product offerings.
- Beverage
- Specialized beverage brands can offer their expertise and collaborate with fashion brands to bring unique and trendy CBD-infused beverage options to the market.
- Cannabis
- As the use of cannabis and its derivatives continue to become more mainstream, the industry can partner with fashion and beverage companies to explore new and creative product collaborations.
