These pink Air Jordan 7 cleats aim to help make breast cancer a thing of the past.
Over the years, Nike has collaborated with the NFL to offer a number of breast cancer-supporting Think Pink player exclusives, and these pink Air Jordan 7 cleats are the latest product of that partnership. The pink Air Jordans retain the signature silhouette of the Air Jordan 7 cleat, but introduce an extremely vibrant pink color that's sure to be spotted on the field. They also feature a subtle splattered paint print, gray accents and the Michael Jordan's jersey number 23 on the heel.
The pink Air Jordans will be available only to NFL players, and not the general public, which makes them that much more noticeable as an instrument of awareness-raising.
What's Driving This Trend
- Breast Cancer Awareness Gear
- There are opportunities for other sports products companies to develop pink items that raise greater awareness for breast cancer and other causes.
- Athletic Partnership Collaborations
- More collaborations can take place between sport leagues and clothing lines to support important causes and maximize awareness efforts.
- Limited Edition Exclusives
- Limiting product offerings creates a sense of exclusivity and can increase demand among consumers and collectors alike.
Who This Affects Most
- Athletic Apparel
- Athletic brands can create products like cleats or jerseys and donate a portion of sales to breast cancer research or partner with sports leagues for exclusive merchandise.
- Healthcare
- There is potential for healthcare companies to team up with sports leagues to offer free breast cancer screenings at games or donate funds to research with each touchdown or home run.
- Charity Fundraising
- Athletes can launch fundraising campaigns for breast cancer research and organizations, encouraging fans to donate and further promoting awareness and education about the disease.
