These pink Air Jordan 7 cleats aim to help make breast cancer a thing of the past.
Over the years, Nike has collaborated with the NFL to offer a number of breast cancer-supporting Think Pink player exclusives, and these pink Air Jordan 7 cleats are the latest product of that partnership. The pink Air Jordans retain the signature silhouette of the Air Jordan 7 cleat, but introduce an extremely vibrant pink color that's sure to be spotted on the field. They also feature a subtle splattered paint print, gray accents and the Michael Jordan's jersey number 23 on the heel.
The pink Air Jordans will be available only to NFL players, and not the general public, which makes them that much more noticeable as an instrument of awareness-raising.