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Spiced Pineapple Spirits

The Dead Man’s Fingers Pineapple Rum Has Hints of Sweetness

— February 22, 2020 — Marketing
The Dead Man’s Fingers Pineapple Rum is one of the latest products from the Halewood Wines & Spirits-owned brand that will provide consumers with a premium product that's perfect for using in an array of recipes.

The rum features a 37.5% ABV and is reported to have hints of sweetness that's achieved thanks to roasted and candied pineapple along with soft brown sugar and nutmeg. The spirit is sure to come as a welcome new option for consumers who are looking for an alternative to traditional rum varieties presently on the market.

Brand Manager for Rum at Halewood Wines & Spirits Lucy Cottrell spoke on the Dead Man’s Fingers Pineapple Rum saying, "Consumers want fresh, contemporary tastes and diversity in flavors. This has caused decline in some of the more traditional spirit categories like white rum and is leading to a whole new generation of adventurous and artisanal drinkers who are now looking to other categories for something more exciting to try. This is why we’re seeing massive growth in Dead Man’s Fingers. We’re meeting demand for innovative flavours, which are packaged in boldly designed bottles that stand out from the crowd.”
3.2
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