The Pimkie Color Forecast makes it easy to decide what to wear in the morning by suggesting what color palettes are trending in some of the fashion capitals of the world.
Using shade tracking software developed by Pedro Cruz, a daily list of the most popular color selections made by trendsetters in Milan, Paris and Antwerp is generated. High Definition cameras set up in the three European cities feed images of people passing by to mini Mac computers in real-time and then the system sorts the data and analyses which pigments are worn most frequently.
Whatever is trending that day is then listed on the Pimkie website, and a sample of pieces in the applicable shade are suggested. While the site suggests the most popular color by default, it also lists two other popular colors of the day as well as hues that have been trending in the past.
Key Themes Behind This Trend
- Shade Tracking Software
- Opportunity for developing software that tracks popular color selections and suggests trending shades for fashion enthusiasts.
- Real-time Color Analysis
- Potential for real-time color analysis using high definition cameras and mini Mac computers to determine popular color palettes.
- Color Forecasting
- Opportunity for color forecasting systems that analyze popular pigments worn by trendsetters in different fashion capitals of the world.
Where This Applies
- Fashion
- Disruptive innovation opportunity for fashion brands to incorporate shade tracking software and real-time color analysis to suggest trending colors for their collections.
- Technology
- Opportunity for tech companies to develop advanced shade tracking software and real-time color analysis systems for various industries.
- Retail
- Potential for retail businesses to incorporate color forecasting systems that provide customers with trending shades and color palettes for their products.
