A few years ago, 'Pillamina' was created to combat negative views of birth control and raise awareness for Planned Parenthood's cause. Now, the Pillamina Planned Parenthood costume has returned to trail Republican Presidential candidate Mitt Romney through his remaining campaigns in swing-states.
Romney, an outspoken anti-Planned Parenthood politician is getting this as a result of not only his views on contraception, but also because of his revoked support of Planned Parenthood's funding. The giant birth-control pill pack costume is quite the attention-grabber.
As part of the original campaign for Pillamina, Planned Parenthood released spoof videos of Pillamina as Serena Van Der Woodsen from Gossip Girl in a Gossip Girl-themed commercial. Not only raising awareness, the video also aims for a specific demographic, young women, that will be most affected by ongoing legislative contraception battles.